Wirral Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Our Use of Your Data

We collect your personal information for these key reasons:

• Service Provision in Wirral (Contract Fulfillment):
  • We handle the processing and management of your vehicle rental bookings and agreements efficiently. This includes verifying your identity to confirm compliance with our rental requirements. We also facilitate the collection and return of vehicles, along with processing payments, deposits, and any applicable charges.
• Customer Communication (Contractual Obligations and Legitimate Interest):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you of any service or policy changes.
• Marketing (Consent and Legitimate Interest in Wirral):
  • We may send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement (Legitimate Interest):
  • Assessing website interactions to refine user experience and site performance. Conducting research to optimize our vehicle selection and service offerings.
• Legal Compliance in Wirral Car Hire Services:
  • Adhering to local laws, regulations, and tax obligations. Deterring fraud and safeguarding service integrity. Addressing conflicts and upholding our terms of service.

Information Sharing in Wirral

Sharing Your Information:

• Local Service Partnerships: Service providers we engage, including payment processors, IT support, and maintenance teams, are contractually required to safeguard your data.

We do not share your personal information for marketing.

Data Protection Standards

We take necessary technical and organizational steps to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes the use of encryption, access controls, secure servers, and routine security evaluations. However, it is important to recognize that no internet transmission or electronic storage method can be deemed entirely secure.

Data Retention Policy

We keep your personal information only for as long as it is needed to achieve the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration for which we retain information depends on its nature and the context in which it was processed.

Your Rights in Wirral

Your rights under UK data protection law in Wirral

• Accessing Your Information: Obtain a copy of your personal information held by us.

For inquiries regarding your rights, please reach out using the contact information below.

Cookies and Tracking Practices

Our website utilizes cookies and similar technologies to improve your browsing experience, analyze visitor traffic, and personalize the content you see. You can adjust your cookie preferences directly within your browser settings for greater control over your online experience.

8. Updates to Policy

We may revise this Privacy Policy from time to time to align with changes in our practices or legal obligations. Any updates will be made available on this page, accompanied by a new "Last Updated" date. Regularly reviewing this policy is recommended to stay informed about how we protect your privacy.

Contact Our Team

For inquiries regarding this Privacy Policy or our data practices, contact us: