Wirral Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

How Your Information Is Used

Your personal information is used for these purposes:

• Service Provision and Contract Fulfillment:
  • We handle your car rental bookings and agreements efficiently. This includes verifying your identity to confirm you meet our rental criteria. We also manage the vehicle collection and return procedures, along with processing payments and overseeing deposits and related charges.
• Customer Engagement (Legitimate Interest/Contract Fulfillment):
  • We will send booking confirmations, rental updates, and key information. Our team is available to answer your questions and offer support. You will be informed of any changes to our services or policies.
• Marketing Consent and Legitimate Interest in Wirral:
  • We will send promotional offers, newsletters, and service updates only with your consent or if we have a legitimate interest. You can opt out anytime.
• Service Enhancement for Customer Satisfaction:
  • Evaluating site activity to refine user experience and functionality. Conducting assessments to improve our vehicle selection and service offerings.
• Legal Compliance in Wirral:
  • Adhering to local laws, regulations, and tax obligations. Protecting against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Information Sharing Practices

Sharing Your Personal Information

• Local Car Hire Service Providers: We collaborate with third-party companies, including payment processors, IT support, and maintenance services, all of which are contractually bound to safeguard your information.

We do not share your personal information with third parties for marketing.

4. Protecting Your Data

We employ a range of technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. This includes encryption, stringent access controls, secure server environments, and routine security evaluations. Despite these efforts, it is important to acknowledge that no method of internet transmission or electronic storage is infallible.

Data Retention Policy

We keep your personal information only for the duration necessary to fulfill the purposes for which it was collected. This includes compliance with legal, accounting, or reporting obligations. The length of time that data is retained depends on the specific type of information and the context in which it is processed.

Your Rights in Wirral

Your rights under UK data protection law in Wirral

• Access to Your Information: Obtain a copy of your personal information on file.

Contact us to exercise your privacy rights.

Cookies and Tracking Policy

Our website utilizes cookies and similar technologies to improve your browsing experience, analyze visitor traffic, and tailor content to your interests. You can adjust your cookie settings directly within your browser to manage your preferences as you explore our services.

Updates to Policy

We may revise this Privacy Policy from time to time to align with changes in our operations or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We encourage you to check this policy periodically to stay informed about our practices.

Wirral Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out to us: